Lines Writing Lines is the personal blog of Natan Gesher, whom you might know from DC, Maryland, New York, Jerusalem, Tel Aviv or San Francisco. If you met him before 2004, you'd know him as Nathan Gessner.
Among other things, Natan is the guy behind such clever little web ideas as Find My Tel Aviv Apartment.
Natan is a professional SEO based in San Francisco. Check him out on the LinkedIn.